Since 1964, we’ve been proud to be downtown Isla Vista’s go-to shop for all its bike needs and repairs!

Isla Vista just wouldn’t be the same without its many colorful bikes! While Varsity Bike Shop originally opened in 1964, it was our love for Santa Barbara and cycling that lead us to purchase the shop. Ever since then, our family’s had the pleasure of helping students and residents find the bikes that are perfect for them. Whether riders are looking to purchase a new or used bike or they need help with repairs, everyone can count on our knowledgeable team to provide fast and helpful service!