Privacy Policy
Last Updated: 06/21/2026
Varsity Bike Shop ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, and share your personal information when you visit or make a purchase from [Insert Website URL] (the "Site"), schedule a repair, or rent a bicycle.
1. Collecting Personal Information
When you visit the Site, interact with us in-store, or use our services, we collect certain information about you and your device:
- Order and Rental Information: When you make a purchase, schedule a repair, or book a rental, we collect personal details necessary to fulfill those requests. This includes your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Device Information: When you browse our Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.
2. Using Personal Information
We use the personal information we collect for the following business purposes:
- Fulfilling Orders and Services: To process transactions, arrange shipping, provide order confirmations, schedule and manage bike repairs, and facilitate bike rentals (including security deposits and liability waivers).
- Communication: To communicate with you regarding your orders, repair status, inquiries, or rental terms.
- Screening for Fraud: To screen our orders for potential risk or fraud (in particular, your IP address).
- Marketing: If you have opted in, we may use your email address to provide you with information or advertising relating to our products, seasonal sales, or services.
3. Sharing Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above.
- Service Providers: We use Lightspeed to power our online store. We also use third-party payment processors to securely handle transactions.
- Legal Compliance: We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights (such as in the event of theft or damage to rental equipment).
4. Use of Cookies
Our website uses "cookies" to enhance your browsing experience. Cookies are small data files placed on your device or computer. We use cookies to:
- Remember items in your shopping cart.
- Understand and save your preferences for future visits.
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies through your browser settings. If you disable cookies, some features of our site may not function properly.
5. Customers' Rights Regarding Their Personal Information
Depending on your location, you may have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.
- Opting Out: You have the right to opt out of marketing communications at any time by clicking the "unsubscribe" link at the bottom of our emails.
- Data Access and Deletion: If you would like to exercise your right to access, correct, or delete your personal information, please contact us using the information provided below. Please note that we may be required to retain certain information for legal, liability, or tax purposes (such as signed rental waivers or purchase receipts).
6. Data Retention
When you place an order, book a rental, or schedule a repair through the Site or in-store, we will maintain your Order Information for our records unless and until you ask us to delete this information, subject to our legal and liability retention requirements.
7. Changes to This Policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
8. Contact Information
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail or by mail using the details provided below:
